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Urchin 6 Tracking Module (UTM) Instructions
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Last Updated
23rd of February, 2009

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The patent-pending Urchin Tracking Module (UTM) available in Urchin 6 was specifically designed to provide the most accurate measurements of unique website visitors. For businesses looking to get a deeper understanding of their online visitor behavior, the UTM is an extremely valuable technology that combines the best of client and server side information while letting you control the data. Easy to install, this technology allows business owners to exactly identify unique visitors, click paths, and return loyalty metrics including: first time visitors, returning visitors, and frequency of use.

Installation Instructions

1. Send an email to support@lexiconn.com letting us know you would like to use the UTM feature.

2. LexiConn will place two files in your main "www" directory named urchin.js and __utm.gif

3. You will need to add a few lines of HTML code to every webpage you want tracked by the UTM. The following line of code should be included in the beginning of each HTML page that is delivered to the end user, but after any META tags.

4. Edit each webpage and add the red line below before the rest of the HTML content:

        <title>Your Title</title>
          <meta http-equiv="Content-Type"....
          <script src="/urchin.js" type="text/javascript"></script>
    <script type="text/javascript">
    . . (existing content) . .
    Note: If you are using Shopsite generated pages or dynamic pages, the javascript code can be placed in the <head> or beginning of the <body> section if you cannot put it at the top of the webpage.

    5. Once this step is completed, let us know and we can then enable the UTM feature for future Urchin statistics.

    For more information, you may read the UTM Whitepaper (PDF format).


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