May 2006 – wilde-ideas.com

[AnonymousParticipant]

Website: http://www.wilde-ideas.com/

Description: Wilde-Ideas Craft Supplies was formed in 1996 and specializes in Rubber Stamping, Scrapbooking & Paper Crafts. They are the new home of Rubber Tree Stamps, a leading manufacturer of a full-line of art rubber stamps, and are the largest Independent Authorized XYRON Dealer in North America. They offer worldwide shipping.

Focus of newsletter: website compatibility – This month’s newsletter talks about making sure your website is compatible in various browsers and platforms. The wilde-ideas.com website is routinely tested using all available browser technologies and computer platforms (i.e. PC and Apple) to ensure site accessibility and functionality. Additionally, through the use of a specialized software program, they have scheduled daily checks of all internal and external HTML links and images to prevent broken links or images not rendering.

The site also uses Web Position 4 and other SEO tools. Hundreds of hours have been invested in site and search engine optimization, the results of which have placed them in the top positions in organic search among the top three major search engines (Google, Yahoo, MSN). Having achieved the goal of top organic search placement for their primary keywords, they abandoned Pay-Per-Click advertising in January 2006 and have enjoyed the savings of several thousand dollars per month in pay-per-click fees that is now being re-directed into other areas of the company.

Technologies used: The 5,600 page site is built around ShopSite Pro’s eCommerce Shopping Cart. The site also employs several highly customized cart functions and services to support a number of unique marketing initiatives that have helped attract and retain market share. They maintain the highest possible level of site security through GeoTrust and ScanAlert site monitoring services. They are also an active member of the Better Business Bureau Online Reliability Program and are a BizRate Certified Blue Ribbon Online Merchant. The site features Live Customer Service Chat through Provide Support. The strictly opt-in subscription program is managed through MailerMailer.com. Wilde-Ideas also uses Stone Edge Technologies Order Manager and Order Status programs for order fulfillment and live online Order Status services for their customers. Quick Books Enterprise is their financial software.

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