Website: http://www.oldtimecandy.com/
Description: The Old Time Candy Company is an internet retailer and wholesaler specializing in “candy you ate as a kid”. They carry over 450 nostalgic candies from the 1950s, 60s, 70s and 80s. Candy is sold by the box or in bulk, in candy assortments by decade or through their “Pack-a-Bag” feature where a customer can select what goes into the candy assortment.
Personalized candy box tops, party favors and retro toys complete their product offerings. “Candy you ate as a kid” makes an excellent gift for just about anyone. For a personalized touch, they also offer hand-written gift cards.
Technologies Used: Don from The Old Time Candy Company states that “the website is built with Microsoft FrontPage using ShopSite as the shopping cart system. The “Order Anywhere” feature of ShopSite allows us to embed shopping cart features into existing web pages.
We download orders into StoneEdge’s “Order Manager” software which allows us to print packing slips, UPS labels and manage the order. We use McAfee Secure to meet PCI compliance for credit cards.
Our marketing tools include email newsletters sent through the LexiConn Email Marketing Module. Another ShopSite module that has been very effective is the Customer Loyalty Coupon Module, which has enabled many repeat orders. The “glue” that holds it all together is LexiConn’s shared hosting plan and outstanding technical support.”
