Creative Use of Rewards Program

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    Anonymous
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    If you are currently running ShopSite Pro version 8.0 or newer, then you may wish to take advantage of the Rewards Program. This feature can be enabled under Merchandising -> Reward Program. Rewards can be set up per order, or over time for registered customers. This feature can be used to offer a free item with the purchase of another qualifying item (e.g. buy a pair of sneakers and get a free pair of socks). The program can also be used as a buy X get Y free promotion (e.g. buy 5, get 1 free).

    The buy X get Y free use can lead to some customer confusion as it traditionally is a multi-step process. Specifically, once a customer adds the qualifying amount to the cart, a link is displayed which the customer must then click on to add in the free item. A creative way around this would be to advertise the promotion as buy 6 for the price of 5, instead of buy 5 get 1 free. Thus, the customer would be inclined to add in the correct quantity in one step, rather than the multi-step approach. The reward itself would not have to be set up any differently in the backoffice, as the system would know that the qualifying amount has been met (in this example, 5), and would not charge for the 6th item.

    Complete instructions for setting up the Rewards Program can be found at:

    http://www.shopsite.com/help/9.0/en-US/sc/pro/rewards.html

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