Website: http://www.audiobooksonline.com/
Description: Audiobooks Online, web merchants of audiobooks since 1994, offers thousands of titles on cassette, compact disc, MP3 CD, and Audiofy book chip at http://www.audiobooksonline.com and more than 27,000 digital downloadable titles through their partnership with Audible.com at http://www.audible.com/audiobooksonline.
Focus of newsletter: Swish Search Engine – This month’s newsletter talks about the Swish Search Engine that can be installed through the LexiConn Account Manager. Audiobooks Online uses the statistics package Urchin in conjunction with Swish to provide great insight into visitor navigation behavior. Specifically, they have used Swish coupled with the Search Statistics Module to see what visitors are looking for once they get to the web store. The Swish stats tell them which audiobooks are most often searched for. They also report spelling mistakes that result in zero results. Many of these misspellings are then added to ShopSite’s Search Keywords field, thereby assuring the audiobook will be found the next time a visitor uses the misspelling. The reports also show what visitors do not find at the store. Many of these items are then added in to the inventory.
Technologies used: All of the product pages on the website are built using ShopSite Pro, version 8.1. Non-ShopSite generated pages are created using DreamWeaver, and FireWorks is used to scan and optimize cover pages. The 11,200 product database is maintained locally with MS Access 2003, and all orders are processed using Stone Edge’s Order Manager. WebPosition Pro is used to optimize and submit pages to the search engines. Other services utilized include ScanAlert’s Hackersafe program, GeoTrust for SSL certificates, Urchin for stats analysis, Constant Contact for mailings, and the Better Business Bureau Online.
