ShopSite Newsletter – October 2009

[AnonymousParticipant]

In this Month’s Newsletter:
* Add-ons to Communicate With Your Customers
* New Tutorial – Hide Payment Options
* From the Blog: Google Merchant center, Get more reviews, SSL errors that ruin sales

---

Add-ons to Communicate With Your Customers

Keeping in contact with customers that have purchased from your store is an important way to promote customer loyalty and repeat sales. Here are a few ideas that can help:

Order status updates via email: Sending an email when an item ships, providing a tracking number, or emailing if there is a delay in processing are simple ways to engage a customer after the sale. Our free Order Status Module can help automate this task and help cut down on customer service phone calls and emails.

http://www.lexiconn.com/ecommerce/shopsite/orderstatus.html

Follow up after the sale: Inquiring about a purchase experience, making your company available for any questions, and requesting product reviews a few days or weeks after a sale are great ways to keep your company in front of your customers. You can use our free, updated Product Review Module to send automated “review request” emails with direct links to the products they purchased, or our low cost mailing list solution to send automated customer care follow-ups.

http://www.lexiconn.com/ecommerce/shopsite/productreview.html
http://www.lexiconn.com/ecommerce/shopsite/email_marketing.html

For more in-depth email targeting (including filtering by purchased items, demographics, and/or tracking email campaign ROI), take a look at the ez.newsletter service that integrates with ShopSite.

http://www.lexiconn.com/services/eznewsletter.html

---

New Tutorial – Hide Payment Options

We have posted a new ShopSite Tutorial that covers how to hide payment options in the cart. This can be handy for merchants that only want certain payment types to be visible to affiliates or a specific customer registration group. It could even be adjusted to not include options such as check / purchase order for digital downloads.

Read more about it in our Tutorials Section of our website.

http://support.lexiconn.com/news/viewforum.php?f=2

P.S. – We also updated our Restrict Shipping Options tutorial to include examples of hiding shipping options with JavaScript.

---

From the Blog…

Here are a few highlighted posts from The LexiConn Blog:

Google Merchant Center to Replace Google Base – Google changes the name of their product search service. What does it mean for ShopSite merchants?
http://www.lexiconn.com/blog/2009/09/google-merchant-center-to-replace-google-base-for-products/

Want More Customer Reviews? Ask For Them! – How to get more reviews of your products.
http://www.lexiconn.com/blog/2009/10/want-more-customer-reviews-ask-for-them/

ShopSite Tip – Arrange Products and Page Links Easily – A few tips on arranging items in your store.
http://www.lexiconn.com/blog/2009/10/shopsite-tip-arrange-products-and-page-links-easily/

Why Bad Customer Reviews Are Often a GOOD Thing – Find out why a poor review can be worth its weight in gold.
http://www.lexiconn.com/blog/2009/10/why-bad-customer-reviews-are-often-a-good-thing/

One Simple Security Warning Can Ruin Sales – Don’t let these errors sink your sales this holiday season.
http://www.lexiconn.com/blog/2009/10/one-simple-security-warning-can-ruin-sales/

Like what you’re reading? Subscribe by Email to our blog and receive an email any time a new post is published.
http://feedburner.google.com/fb/a/mailverify?uri=LexiConnBlog&loc=en_US

---

As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

[Author]

Posts