ShopSite Newsletter – January 2008

[AnonymousParticipant]

In this Month’s Newsletter:
* RatePoint Reviews – SEO Benefits
* Data Feeds
* 9.0 Quick Tip – Country Above Zip
* Review LexiConn

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RatePoint Reviews – SEO Benefits

In previous newsletters, we have discussed the RatePoint offering, which provides an automated service allowing your customers to review your company quickly and easily. In addition to the marketing and sales value behind positive customer reviews, adding RatePoint can also result in SEO benefits, improving the indexing of your website in the search engines.

When you signup for RatePoint, your company will be automatically added to the RatePoint business directory. This directory contains text, links, and reviews of your business, which are updated often if your customers provide ongoing reviews. This “fresh” content and linking to your website can result in improved search engine ranking and help with your overall SEO campaign.

By adding links and buttons on your website back to these reviews and pages in the business directory, you establish legitimate reciprocal linking of relevant content. Another added benefit is people searching for information about your company and website will see these reviews in the search engines, which can help bolster your reputation in the eyes of a potential customer.

RatePoint has also revamped their control panel, providing many buttons and links for soliciting reviews, displaying feedback, and more…

Remember that LexiConn is still offering the first year of RatePoint service at no charge ($149.00 value), but this offer does expire on February 29, 2008. In our estimation, Ratepoint provides an attractive, no risk option that can enhance your online presence.

If you are interested in adding the RatePoint service to your account, please go to:

http://www.lexiconn.com/services/ratepoint.html

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Data Feeds

Last month we introduced GoDataFeed, and since that time we have received positive feedback about the service they provide. GoDataFeed has developed an automated system which submits your products in ShopSite to prominent comparison shopping engines like NexTag, PriceGrabber, and others.

This is a great way to expand your store’s reach and visibility by getting your products listed on other major shopping sites. Additionally, GoDataFeed has code that can help track the effectiveness of these engines by tracking sales back to the comparison shopping site from which they originated.

GoDataFeed offers a first month special of only 99 cents, essentially providing a free one month trial. Pricing after the first month is $49.99 per month for up to 5,000 products.

If you are interested in learning more about the GoDataFeed service, please go to:

http://www.lexiconn.com/services/godatafeed.html

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9.0 Quick Tip – Country Above Zip

In ShopSite 9.0, a small but useful feature was added that allows you to display the country dropdown selection on the initial shopping cart page above the zip/postal code field. This can help improve site usability for those stores where the country and zip are entered on the cart page. This is because when the customer enters a zip code, there is an automatic recalculation performed to determine the shipping costs based on the zip/postal code entered. If the visitor attempts to immediately select a country after entering the zip, they may have difficulty as the page will refresh. By putting the country above the zip, they can first choose the desired ship to country, then enter the zip/postal code, which at that point will force a recalculation of the cart.

This feature can be enabled in the backoffice under:
Commerce Setup -> Order System -> Shopping Cart
“Display Country above Zip/Postal Code”

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Review LexiConn

After all of our talk of RatePoint, we would be remiss if we did not invite our clients to review LexiConn as well! If you have a moment, feel free to let us know how we are doing by clicking on the link below. We appreciate your time!

http://www.ratepoint.com/profile/1221

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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

[Author]

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