Website: http://www.compliancesigns.com/
Description: ComplianceSigns.com is a leading manufacturer of workplace safety signs, parking signs, no smoking labels, Braille restroom signs and other safety-related signs. Many of their products are used by other small businesses to comply with state, federal, and local safety requirements, such as OSHA, ANSI, DOT and NFPA standards.
Founded in 2004, the company manufactures all signs and labels at a lean manufacturing plant in Chadwick, IL, and sells them exclusively through their website. In 2010 and again in 2011, ComplianceSigns.com was named one of America’s 5,000 fastest growing private companies by Inc. Magazine, and the company is currently expanding its manufacturing facility.
Clients include industrial manufacturers, retailers, schools, health care facilities, military and government agencies, professional buildings, churches and many others. The company has maintained a 99 percent customer satisfaction rating for three years and has earned 4.9 of 5 possible stars on Google checkout review.
Technologies Used: Doug from ComplianceSigns.com states, “ComplianceSigns.com has had great success working with LexiConn on the ShopSite platform. We utilize ShopSite for our core E-Commerce functions. We also utilize the LexiConn add-on modules for Order Status, Cart Abandonment, Urchin Stats, MySQL, and will be using their CDN service soon.
Advanced search is supported through SLI-Systems, and we provide a strong set of sign customization options using custom code, an external database by WebDataPro and custom web-based template tools. Data analysis is through Google Analytics, Clicktale and UserTesting.com.”
Advice / Tips: Doug continued “Never underestimate how a small change can impact your conversion rates. Test and manage the site through data analysis – just because you like something doesn’t mean it’s the optimal business option. Let feedback data support your decisions. E-Commerce is a marathon and not a sprint, so pace yourself accordingly. Make incremental steps toward improvement versus multiple changes you can’t measure incrementally – measure, confirm and then incrementally improve again.”
