Website: http://www.sisterscoffee.com/
Description: Sisters Coffee Company was established in 1989 in a small 500 square foot coffee shack in Sisters Oregon and has grown to two locations totaling 8000 square feet. It was named after the nearby Three Sisters Mountains in the Cascade Range. They sell coffee made from their own mountain roasted custom gourmet blends.
In store sales comprise the bulk of the company’s revenues, but the website has the potential to meet or beat this figure as time passes, as it’s growing at an average rate of 25% annually. Top notch personal service helps convert web traffic to sales.
Technologies Used: The site sisterscoffee.com went live in 2000. Judd Smith of intervising.com has helped the company with extensive SEO work. Judd states, “The rankings for this site are well above national coffee leaders in many cases for significant national searches and sales.” He also encouraged them to “proactively collect email addresses and push out a weekly eLetter with turnkey specials, local events and customer quotes.”
The site uses ShopSite as its ecommerce application. Coupons and customer registration are just a few of the built-in ShopSite features that this site has integrated. Sisters Coffee Company is also on Facebook and the site links to it on all of its web pages.
