May 2008 – myluxurymattress.com

[AnonymousParticipant]

Website: http://www.myluxurymattress.com/

Description: My Luxury Mattress embodies a refined gathering of luxury bedding and memory foam mattresses that allow you to achieve coordinating style and complete comfort for your bedroom in a short amount of time.

Will Robertson, bedding and mattress industry insider, of My Luxury Mattress states, “We all want our bedroom to be a cozy retreat where we can disengage from the world and find much needed relaxation and rest. If you are like the average busy person, your time is limited, so convenience is at a premium when shopping for household items.

Our small grouping of high quality products was selected with an eye towards pleasing our customers with discriminating taste. We are committed to making your every order enjoyable, timely, and convenient.”

Technologies Used: MyLuxuryMattress.com utilizes ShopSite Pro to sell mattresses and bedding online. Will went on to state, “With over 3,000 products in store, we need a robust, but simple to use shopping cart. ShopSite helps us load and maintain products to our site in a clear and easy way. Ordering from our site is likewise simple and straightforward.

Our merchant account is with Cardservice International and our payment gateway is through Authorize.net. These services took a little time to set up, but now run on autopilot. A few times per week we will use Authorize.net to process a payment manually or refund a payment.

The Order Manager has been all we need to process our orders in an organized way. It keeps emails to customers and notes about each order all in one place, for future reference. The backend Order Manager also updates the Order Status Module on our website, so customers can check for their tracking number on our website, without needing to call us.

Every 3 – 4 weeks we send out an email to our newsletter subscribers through LexiConn’s Mailing List System. The tool is simple to set up and essential for keeping in contact with our best customers. We create coupon codes in ShopSite to include in each newsletter to increase the value of receiving our newsletter.

We maintain a blog, http://www.myluxurymattress.com/blog/, to answer our customer’s most frequently asked questions. The blog is run on WordPress and the Semiologic Pro plugin package. Our blog is a fantastic way to help our customers find answers about our products. Because it’s simple and easy to write blog posts, we find that we actually use it more often, generating more useful content for our website.

To track what our site visitor’s are doing on our website, we use Google
Analytics and Hittail. Analytics offers data that helps us make improvements to our website. Hittail gives real time results on the keywords and links customers are using to find our site. We use these results to better understand what products and services our customers are looking for.”

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