LexiConn – September 2010 Newsletter

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LexiConn – September 2010 Newsletter
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In this Month’s Newsletter:
* HTML Email Tips
* Featured Client: nauticalsupplyshop.com
* From the Blog…

HTML Email Tips

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HTML is generally the email format preferred by most recipients. Nearly all email clients support the display of HTML emails. That being said, there are still programs out there that cannot display HTML emails, and there are some users who prefer plain text. This is why it is important to send out all of your newsletters, specials, etc. in multipart format. This means that the email is embedded with both versions (HTML and text) of your message, and the recipient’s program determines which one gets displayed.

Keep in mind that extra care needs to be taken when creating an HTML email as you cannot simply take an HTML web page and use that as your message. HTML emails do not need all of the tags that a full web page does, and they should be kept relatively simple from a coding standpoint. Using a little CSS is fine, but do not reference external CSS as that would get ignored by most email applications. You also do not want to use any JavaScript, ActiveX or Flash as such content either gets stripped or could cause your email to get tagged as spam.

A good way to have your HTML email avoid spam filters is to have a balance of graphics versus text. Do not send one enormous graphic as your HTML email as that will likely get blocked by most spam filters. Also, be sure that all of your graphics are called via an absolute path (e.g.

) as opposed to a relative path or as an attachment.

Aside from having a “non-spammy”, yet descriptive subject line, you should also have an instantly recognizable from name and address. Once you choose one, do not change it, as your recipients may have white-listed that address. You should also include your contact information as well, as that helps people remember who you are, and makes your email CAN-SPAM compliant.

For an in depth resource on HTML email tips, reference:

http://www.crosscomm.net/blogs/web-strategy/online-marketing/how-to-code-html-email/

Even if your company is active in other marketing venues, e.g. SEO, social media, etc., do not underestimate the importance of email marketing. Creating an effective HTML email is just one part of the process. You then have to decide how often to send and how to track the effectiveness of your mailings. For an in depth look at these topics, reference:

http://smallbiztrends.com/2010/09/small-business-news-e-mail-odyssey.html

Featured Client: nauticalsupplyshop.com

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This month’s featured client is nauticalsupplyshop.com. NauticalSupplyShop.com is the nautical enthusiasts and decorators shop for all things related to the sea. They are one of the oldest nautical retailers online, having launched in January of 2000.

http://www.nauticalsupplyshop.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/viewforum.php?f=4

From the Blog…

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Here are some recent posts from The LexiConn Blog:

Meta Tags – Keywords Still Dead, Description Quite Important – Meta description is still important and should not be overlooked.
http://www.lexiconn.com/blog/2010/09/meta-tags-keywords-description/

Unlimited Hosting – How Web Hosts Flat Out Lie (Part 3) – The truth behind “unlimited” hosting.
http://www.lexiconn.com/blog/2010/09/unlimited-hosting-lie/

EV and SSL Certificate Trends For The Top 100 Retailers – Interesting results regarding SSL usage among some of the Internet’s top companies.
http://www.lexiconn.com/blog/2010/09/ev-ssl-top-100-retailers/

Robots.txt File – It Doesn’t Do Everything – What a robots.txt file does and doesn’t do.
http://www.lexiconn.com/blog/2010/09/robots-txt-noindex-meta-tag/

Like what you’re reading? Subscribe by Email to our blog and receive an email when a new post is published.

http://feedburner.google.com/fb/a/mailverify?uri=LexiConnBlog&loc=en_US

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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

* Let us know how we’re doing! Submit a review at:

http://www.ratepoint.com/profile/1221

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