LexiConn – September 2007 Newsletter

[AnonymousParticipant]

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LexiConn – September 2007 Newsletter
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In this Month’s Newsletter:
* Search Engine Optimization
* Network Status Page
* Featured Client: letsgostrolling.com

Search Engine Optimization

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Years ago, the goal for SEO was to get placed well in as many search engines as possible. Generally speaking, the primary goal in this arena currently is to get listed as high as possible in Google, since it is by far the most commonly used of all the engines.

The ranking of Google search results are determined by a number of factors. One such factor is known as Google PageRank, which is essentially a link analysis algorithm that assigns a numerical value to each hyperlinked document set in order to determine its importance within the set. In simpler terms, PageRank is a way to determine how important a specific page is compared to other pages, based off of the number and importance of pages linking to it.

Here is Google’s exact description of PageRank:

‘PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.’

Thus, every link to a page counts toward this value, and the higher the PageRank is for the incoming link, the higher the PageRank score will be for the page receiving the link. Also note that it is important to vary the text of your links, as search engines track how often identical links appear in an effort to combat link spamming. Varying your link text is essential to obtain high rankings. Google developer Matt Cutts had this to say about identical link text, “Identical link text looks like (and 9 out of 10 times is) a sign of manipulation of our Google PageRank algorithm.”

In last month’s issue, we linked to a beginners guide to SEO. For more information on linking and other advanced SEO topics, the following is a great resource authored by the same panel as the beginner’s guide:

http://www.seomoz.org/article/search-ranking-factors/

Network Status Page

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In the event of a network issue or a problem with any individual server, up to date information will be detailed on our Network Status page. You can reach this page by going to our website and clicking on ‘Network Status’ under the ‘Support’ option in our top navigation menu.

If a network wide issue is preventing you from reaching the Network Status page on our website, we also maintain a Network Status page outside of the datacenter in order to maintain our ability to keep you informed. As such, you will want to be sure to bookmark the offsite Network Status page web address listed below for future reference.

http://www.lexiconnstatus.com/

To reiterate, this is an offsite emergency status page and would still be accessible even if you could not reach the main LexiConn website. It will always have up to date information regarding any network and/or server issues.

If you do not see any issues reported, and are having trouble accessing your site, feel free to contact us, or review our knowledgebase article detailing things you can do to determine what is causing your problem:

http://support.lexiconn.com/kb/index.php?ToDo=view&questId=207&catId=53

Featured Client: letsgostrolling.com

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This month’s featured client is letsgostrolling.com. Let’s Go Strolling is an online vendor of high quality strollers and baby gear. The company specializes in exceptional selection and exemplary customer service.

http://www.letsgostrolling.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/viewforum.php?f=4

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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

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