LexiConn – May 2016 Newsletter

[lexiconnKeymaster]

********************************************************************
MAY 2016 NEWSLETTER
********************************************************************

In this Month’s Newsletter…

* Utilizing Reviews on your Site
* Featured Client: pureintegrity.com
* From the Blog…

Utilizing Reviews on your Site
——-
Both company reviews and product reviews can add great value to your site.

When it comes to online sales, customer ratings and reviews influence more people to buy than any other form of advertising. The company we use ourselves and recommend to others is Shopper Approved. Shopper Approved automatically collects, manages, and professionally displays your customer ratings and reviews for the most credibility and influence possible. They can help increase both your traffic and sales.

Shopper Approved completely automates the collection, management, and online promotion of customer ratings and reviews on your website, on social media sites, and in the major search engines. Having reviews and star ratings appear in your organic and paid Google search results can help tremendously in making your site stand out. Reviews generated via Shopper Approved are already marked up so that they can automatically appear in Google. If you are interested in trying out Shopper Approved for your company, please reference:

http://www.shopperapproved.com/12480

In addition to company reviews, having per product reviews is also very important if you are selling goods online. A full featured product reviews system should allow your customers to review products, read reviews left by other customers, as well as send automated review requests based on purchases. Both ShopSite and Magento offer this functionality and you should be sure to make full use of these systems.

In ShopSite, the Reviews system can be enabled and configured under Merchandising -> Product Reviews. Documentation is located at:

http://help.shopsite.com/help/12.2/en-US/sc/pro/reviews.config.html

In Magento 1.x the native system is located under Catalog -> Reviews and Ratings -> Customer Reviews. There are also various extensions that can be added to enhance functionality.

Featured Client: pureintegrity.com
——-
This month’s featured client is pureintegrity.com. Pure Integrity Candles are scented strong from top to bottom, burn clean, last long, and burn evenly. They are hand poured in the USA by a family owned company since 2002.

http://www.pureintegrity.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/forums/forum/featured-clients/

From the Blog…
——-
Here are some recent posts from The LexiConn Blog:

An Updated robots.txt File for Magento 2 Stores – The stock robots.txt file that worked well for Magento 1.x stores does not work perfectly for 2.x stores.

http://www.lexiconn.com/blog/2016/05/an-updated-robots-txt-file-for-magento-2-stores/

Don’t Mistake Silence For Inactivity – Here at LexiConn we’ve been quite busy behind the scenes.

http://www.lexiconn.com/blog/2016/04/dont-mistake-silence-for-inactivity/

As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:

https://support.lexiconn.com/

Sincerely,

- The LexiConn Team

If you have a moment, please let us know how we’re doing!

http://www.shopperapproved.com/surveys/full.php?id=3552

[Author]

Posts