LexiConn – March 2012 Newsletter

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March 2012 Newsletter
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In this Month’s Newsletter…

* Changing Your Domain Name
* Featured Client: chinasprout.com
* From the Blog…

Changing Your Domain Name

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There may be a variety of reasons why you need to change your domain name. Examples include obtaining a more desirable domain name, using the country code top-level domain (ccTLD) specific to your business location, legal issues mandating that you relinquish your current domain, etc… No matter the reason, the process is generally the same, but should be done very carefully in order to avoid losing rankings in the search engines.

Once you have chosen the new domain name, the next step would be to identify what files would need to be adjusted to work with the new domain name. This is especially important if you are running an ecommerce store and need to have the software reconfigured to work with the new domain name. You’ll also want to check Google to see if the new domain name has any previously indexed content or any history about which you should be aware.

Once you are done planning the domain change, the next step would be to actually implement it. This would involve making sure we have a DNS entry for the new domain name, and having a 301 redirect in place such that everything gets indexed consistently under the new domain. When this is implemented, you’ll want to avoid making any other drastic changes to the site, including platform change, filename changes, design changes, and content changes. Basically, you want this to be a seamless switch as far as the search engines are concerned so that you can maintain all of your previous rankings.

The following diagram provides an excellent checklist of how to implement a domain change, all the way from choosing a domain to monitoring the actual implementation:

SEO Friendly Domain Migration
http://www.aleydasolis.com/images/seo-website-domain-migration.gif

Keep in mind that this advice is strictly geared to preserving rankings while the domain is the only item being changed. If you are changing other things related to the website, then the process is more complex. For an in depth article on this process, including relevant article links at the bottom of the page, reference:

Achieving an SEO-Friendly Domain Migration – The Infographic
http://www.seomoz.org/blog/achieving-an-seo-friendly-domain-migration-the-infographic

Featured Client: chinasprout.com

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This month’s featured client is chinasprout.com. ChinaSprout is the largest online retailer for Chinese cultural and educational products. They’ve been in business since the 1990′s and their business has grown tremendously over the years.

http://www.chinasprout.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

Featured Client Forum
http://support.lexiconn.com/news/viewforum.php?f=4

From the Blog…

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Here are some recent posts from The LexiConn Blog:

9 Things To Check Before a Big Traffic Event on Your Ecommerce Site (Part I)
http://www.lexiconn.com/blog/2012/02/9-tips-for-big-ecommerce-traffic-1/
- How to make sure your site is prepared for an influx of traffic and orders.

9 Things To Check Before a Big Traffic Event on Your Ecommerce Site (Part II)
http://www.lexiconn.com/blog/2012/02/9-tips-for-big-ecommerce-traffic-2/
- The final items on the preparation checklist.

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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

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