LexiConn – February 2013 Newsletter

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February 2013 Newsletter
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In this Month’s Newsletter…

* Enhancing Google Search Results
* Featured Client: heartsmith.com
* From the Blog…

Enhancing Google Search Results

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Years ago, the search engine marketing rule of thumb was to get listed in as many different indexes as possible. In the present day, however, the clear goal is to be listed highly and prominently in Google, the dominant search engine.

One way to stand out in organic and paid Google search results is to have your reviews appear right in your search results. To achieve this, you can manually insert your own reviews markup code, or you can use a third party review service like Shopper Approved (which is who we use). Shopper Approved has their reviews already “marked up” so that they automatically appear in Google (as long as you have at least 30 reviews in the past 12 months).

If you are interested in trying out Shopper Approved for your company, please reference:

http://www.shopperapproved.com/12480

To see how it would look, you can check out our Reviews page.

http://www.shopperapproved.com/certificates/www.lexiconn.com/

If you would like to add ratings to your ads, the Google article linked below explains how to accomplish this.

http://support.google.com/adwords/answer/2375474?hl=en

There are also many different Google Adword extensions that you can utilize in order to make your results stand out. The sitelinks ad extension, which we use, allows you to show links to pages from your website, in addition to the main landing page. The sitelinks show up right beneath the text of your ads. Feel free to type in ‘lexiconn’ into Google and you will notice our three sitelinks at the bottom of the ad.

For a complete resource regarding everything you need to know about the ads and approvals system, reference:

http://support.google.com/adwords/topic/1713910?hl=en&ref_topic=1713909

Another important thing you should be doing is to make sure each page on your site has an accurate, relevant meta description. While this field won’t increase your ranking, Google may choose to display it as your search result description. Similarly, a relevant title tag for each page is important as that may be displayed as part of your search result as well.

Featured Client: heartsmith.com

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This month’s featured client is heartsmith.com. Heartsmith’s website primarily features lockets in all shapes and sizes and in all metals.

http://www.heartsmith.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/viewforum.php?f=4

From the Blog…

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Here is a recent post from The LexiConn Blog:

Is Your Web Host Really Safeguarding Your Data?
http://www.lexiconn.com/blog/2013/02/is-your-host-protecting-your-data/
- Your data is crucial to your website’s success and backing it up regularly needs to be a priority.

Like what you’re reading? Subscribe by Email
( http://feedburner.google.com/fb/a/mailverify?uri=LexiConnBlog&loc=en_US ) to our blog and receive an email when a new post is published.

As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:

http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

If you have a moment, please let us know how we’re doing!

http://www.shopperapproved.com/surveys/full.php?id=3552

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