LexiConn – August 2012 Newsletter

[AnonymousParticipant]

===============================================
August 2012 Newsletter
===============================================

In this Month’s Newsletter…

* Reviews
* Featured Client: divaentertains.com
* From the Blog…

Reviews

---

Reviews are an important part of your online presence, and should not be overlooked. Adding reviews to your site can increase conversion rates, buying frequency, improve customer satisfaction, and much more. Reviews can include both reviews of your company/business, as well as reviews of your individual products (if applicable).

If you are looking to add a customer ratings and reviews system to your site, Shopper Approved is the company that we recommend and also use ourselves. Feel free to see the system in action, read reviews about us, and leave one of your own at:

http://www.shopperapproved.com/certificates/www.lexiconn.com/

Aside from the implementation on your site, another advantage to Shopper Approved is that their reviews code is already able to be parsed by Google. This means that your ratings can be part of the actual search result. You can of course use your own markup code to get your reviews indexed as part of a search result, but using a service that already does this makes it even easier. Here are instructions if you wanted to do this manually:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146645

To see how our results appear, type ‘lexiconn’ into Google and you will see our reviews link and star rating right next to the domain name.

If you are interested in trying out Shopper Approved, you can sign up here:

http://www.shopperapproved.com/12480

Aside from company based reviews, if you are selling products online, you should also offer your customers the ability to review the products they purchase. If you are using the ShopSite ecommerce software, you have a few different options to choose from with respect to product reviews.

One such option would be to use the Product Review Module that we developed. This module was created several years ago and recently enhanced to include a built-in email system which can automatically request reviews from customers. Complete details about this module, including a demo and usage instructions, can be found on our site at:

http://www.lexiconn.com/ecommerce/shopsite/productreview.html

If you are using ShopSite Pro 11 SP2, another option you have is to use the built in ShopSite reviews system. With their system, the merchant can control whether shoppers can review all products, or only registered customers can review products that they have previously purchased. All of the configuration options for their system is located in the back office under Merchandising -> Product Reviews -> Configure. Complete documentation on the feature is located at:

http://www.shopsite.com/help/11.2/en-US/sc/pro/reviews.html

If you are looking for a robust third party offering, Power Reviews is an excellent choice that several of our clients are using. Their system does not require that you are using ShopSite and they offer direct support and a free trial as well. Complete information can be found at:

Power Reviews
http://www.powerreviews.com/

Power Reviews Express
http://www.powerreviewsexpress.com/expressminisite/powerreviews_express.jsp

Featured Client: divaentertains.com

---

This month’s featured client is divaentertains.com. DivaEntertains.com specializes in unique upscale party favors and decorations.

http://www.divaentertains.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/viewforum.php?f=4

From the Blog…

---

Here are some recent posts from The LexiConn Blog:

We Got Bit By the Leap Second Bug
http://www.lexiconn.com/blog/2012/07/we-got-bit-by-the-leap-second-bug/
- How an extra second affected one of our backup servers.

Let Google Back Up Your Phone Contacts
http://www.lexiconn.com/blog/2012/07/let-google-back-up-your-phone-contacts/
- Google can provide you with an easy way to maintain your contacts.

Like what you’re reading? Subscribe by Email
( http://feedburner.google.com/fb/a/mailverify?uri=LexiConnBlog&loc=en_US )
to our blog and receive an email when a new post is published.

As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

[Author]

Posts