Website: http://www.yummietummie.com/
Description: Yummie Tummie was designed and founded by Heather Thomson. Yummie Tummie is a modern body contouring shaper. It is meant to be seen while secretly slimming your mid-section and camouflaging visible lumps and bumps.
Unlike most shapewear that compress your bust and roll up, the patented Yummie Tummies’ cotton bust and hip panels appear to the outsider as a normal tank top. Meanwhile, the secret midsection is smoothing and shaping your middle, eliminating approximately five pounds off your appearance.
Technologies Used: YummieTummie.com uses custom ShopSite templates to build their site which is housed on a Managed Server. The custom templates allow for complete design control while still being able to utilize all of the built-in features of ShopSite.
The site has also integrated aWordPress Blog to post current information, and utilizes its own SSL Certificate for a secure checkout process. In addition, YummieTummie.com uses Blue Hornet to maintain their email list. Kristy of Yummie Tummie states that their bi-weekly newsletters have had a high impact on sales.
Advice / Tips: Kristy went on to advise other websites to keep changes to a minimum. It’s okay to change content, but leave fundamental pieces such as navigation untouched when working on your site so that your customers feel comfortable each time they visit.
