Website: http://www.pondsupply.com/
Description: PondSupply.com offers everything for your pond except the water. Whether you need a complete kit or a replacement pump, you can choose from over 2500 top quality water garden products.
Bruce and Jody Goode started PondWorks Watergarden Center in 1995 and turned it into one of the fastest growing companies in America by 2004 earning a spot in the Inc500. Now with the sale of the retail outlets and the greenhouse division they are running what is truly a lifestyle business from their ranch in the mountains of Idaho.
Their online business used to require 10+ employees but the current website requires so little input that they are back to being a mom and pop business. Bruce states, “Without the large overhead of a staff and the office building and nursery we were able to cut our prices across the board so our customers get the same products at substantial savings.” But the best part, Bruce says “is that now we only need to spend about an hour a day running the business – and we are free to travel as much as we want with only a laptop to keep things going.”
Technologies Used: Bruce went on to state, “We started selling online in late 1995 and struggled for years with shopping carts until we found LexiConn and ShopSite in 2000. ShopSite was a perfect fit for us and allowed us to quickly grow our pond and greenhouse websites.
The custom templates, order status module, order transfer, customer review module, Scanalert and Geotrust have all been a key to our online success. But, the LexiConn support staff is the main reason that we have stayed with ShopSite all these years. No matter how late at night it is when I manage to screw something up, they are there to quickly point me in the right direction. Their responses have always been very quick and more than professional – they have been friendly. As long as we are in business we will be using LexiConn.”
