Website: http://www.specialty-graphics.com/
Description: Located in Saint Charles, Illinois, Specialty Graphics Supply is a family owned small business that employs five full-time employees and four part-time employees. The company started as a small sign making business back in 1995, but evolved into a distributor by 2001.
David from Specialty Graphics states, “We sell equipment and supplies for sign making and apparel decorating. Specifically, we are a dealer for the following vinyl cutter and heat press manufacturers: Roland DGA, Graphtec America, Silhouette America, Stahls Hotronix, Hix Corporation, and the George Knight Company. On the vinyl supply side, we are a master distributor for heat transfer products from Siser North America as well as a distributor for FDC Graphic Films, Chemica, Specialty Materials and a few others.”
Technologies Used: David continued, “We lease the ShopSite shopping cart software from LexiConn and stay current with upgrades so that we always have the most up to date features. The most important factor leading to our success are the great SEO features and tools that ShopSite offers. We did a lot of research prior to moving our website to ShopSite and this was the primary reason that we made the move. During our research, we found that many websites made with ShopSite had high organic rankings which is key to any online business.”
Advice / Tips: David finished, “Keep your content fresh and pay attention to SEO and practice great customer service!”
