July 2009 – numei.com

[AnonymousParticipant]

Website: http://www.numei.com/

Description: NuMei is a company which offers high quality luxury knitting yarns at low prices. Yarns offered by NuMei are generally lower priced than similar yarns of other brands. Sourcing their yarns from the best suppliers around the world, they keep prices low by purchasing from the mills and selling directly to knitters and crafters online.

NuMei has a unique pricing model in that you do not have to be a retailer in order to enjoy wholesale prices. Their yarns may be purchased at wholesale prices by consumers without any business license requirements. They keep their purchasing process easy and hassle-free, and focus on providing high quality products, exceptional customer service and fast delivery to ensure a pleasant and enjoyable shopping experience for their customers.

Technologies Used: NuMei’s website is a virtual shopping store carefully designed to make shopping easy and pleasant for customers. Good clear images and detailed descriptions are provided for each product, and navigation is a breeze with proper categorization.

A live chat feature is utilized to provide online customer support and to enhance the customer visit experience.

“With the ShopSite shopping cart software and add-on modules provided by LexiConn, we have been able to add many essential features to our website,” said Susan Johnson, Marketing Manager, NuMei. “The ability to offer sales, coupons, quantity discounts, gift certificates, rewards programs and free shipping have expanded our merchandising capabilities, and being able to track inventory has been crucial especially during a sale. One of the critical success factors for customer satisfaction during the order process is keeping our customers informed of their order status and shipment, and this is achieved with the Order Status Module.

Another vital channel we use to stay in touch with our customers is via our email newsletter – made possible using LexiConn’s Email Marketing module. Finally while ShopSite may be an excellent shopping cart software, it would be remiss of me not to mention the reliability and unsurpassed customer support provided by LexiConn. With unmatched uptime, professional, knowledgeable and friendly support staff, timely response, and speedy problem resolution, LexiConn has enabled us to take care of the only thing that is really everything – OUR CUSTOMERS.”

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