January 2008 – eshave.com

[AnonymousParticipant]

Website: http://www.eshave.com/

Description: In 1996, ê Shave simultaneously launched their brand along with their website. ê Shave is the premiere brand of luxury shaving essentials. Defined by their unique style and sophisticated collection of shaving essentials, ê Shave continues to push the boundaries of function and design with its creation of one-of-a-kind, artistic tools and grooming accessories. ê Shave has been featured in Men’s Vogue, New York magazine, Playboy, Ebony, Travel + Leisure, CosmeticNews, WWD, Urban Daddy NYC, Metromix NYC, NBC’s ‘The Today Show,’ Crain’s New York, Racked.com, The Oprah Show, WHERE New York, WHERE Phoenix, AZ Style, NY Daily News, Queer Eye for the Straight Guy, and much more.

Technologies Used: The site is secured with its own SSL Certificate and programmed in php with flash animation on the homepage to showcase their products or to create a certain theme throughout the year. The backend of the site uses MySQL. This combination allows the site to be cutting-edge, interactive, and automated.

“The success of our site comes from several factors”, states President Danielle Malka. “First, we update our site almost daily with new products, promotions, events, customer comments, etc. Second, every 2 years, we do a complete overhaul of the site in order to incorporate the latest advances and to really freshen it up. Third, our site is interactive. We set up our site so that customers can customize their shaving sets by selecting which metal, what color, and the type of brush, all of which enables the end-user to see their desired product before they purchase. In addition, we offer shaving consultation in the form of advice and tips. On a weekly basis, our customers receive our shaving tip of the week via email; we have a 30% open success rate. Finally, as technology advances, we have been able to seamlessly automate our ecommerce by linking it directly to QuickBooks. This expedites the process of the sale by removing the product from inventory and automatically invoicing; all of which helps to turnaround an order within 24 hours. We use Verisign for payment processing and Certi Tax to calculate the taxes on the order. We look forward to learning about and embracing all of the latest technology to come in ’08. The best is yet to come! So be on the look out and check eshave.com regularly for updates.”

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