On November 16, 2003, Google fundamentally changed the way their search engine ranks pages and websites. This has caused quite a turmoil in the search engine optimization field, and has moved previously high ranked sites down quite a bit in the rankings.
Many rumors have circulated as to why this happened, or how to optimize your site now for Google. Here are a few links to interesting articles about this latest change:
Why Google did it?
http://www.searchengineposition.com/info/netprofit/florida2.asp
Online forum discussing the issue:
http://www.webmasterworld.com/forum3/20281.htm
Possible technical explanation of how Google did this:
http://www.searchengineposition.com/info/articles/GoogleForidaUpdate.asp
More theories:
http://www.webworkshop.net/florida-update.html
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