Website: http://www.hanksclothing.com/
Description: Hanks Clothing specializes in work clothing and footwear with a strong emphasis on the farming and agriculture market. Some brands they carry are Carhartt, Carolina, Rocky, Red Wing, Lee, Levi’s, Wrangler and many more. Hanks has been in business since 1949 in Upstate NY. They operate two retail store fronts, the hanksclothing.com website, and mail 6-8 catalogs per year to their customer base. Hanks prides itself on fast shipping and excellent customer service. In stock items ordered before 2:00 PM EST ship the same day and if the order is over $99, the shipping is free. Email inquiries about their products or orders are answered within 2 hours, and due to a recent upgrade in their support system, they are going to be able to answer all inquiries during business hours within 1 hour.
Technologies Used: “Using the ShopSite cart along with the modules from LexiConn we have been able to add many features to our website”, states Brian Needels of Hanks Clothing. Brian went on to state, “we are implementing Zoom Imaging and Flash Presentations for great views of our products. Hanks also features product availability at the add to cart screen with expected delivery dates of items not in stock. This information can be updated at any time in a few simple clicks. Hanks also uses LexiConn’s List Management module and it works great for staying in touch with our customers after the sale.”
As per advice regarding search engine optimization, Brian states that, “SEO for a site is an ongoing task that never ends. Be extremely cautious of SEO firms as many are all to willing to take your money with empty promises. Creating an honest, information rich site may be the best step you can take for good placement in the major search engines. Tricks may have short term success but in the long run they will end up doing more harm than good.”
