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AUGUST 2014 NEWSLETTER
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In this Month’s Newsletter…

* Recent Google Changes
* Featured Client: twosaltydogs.net
* From the Blog…

Recent Google Changes
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Google has made some recent changes with respect to product reviews in Google Shopping, as well as changes in Google AdWords.

Product Reviews Added to Google Shopping

A few weeks ago Google announced plans to begin displaying aggregate product review information with Google Shopping Campaigns. This means that Google will start displaying stars and review counts next to each paid product listing. The full announcement can be read at:

http://adwords.blogspot.com/2014/07/helping-shoppers-decide-with-product.html

This long awaited development is a big one as it’s sure to help merchants increase conversion rates. You’ll want to sign up now if you are using Google Shopping and have product reviews in either ShopSite or Magento. Our blog post on this topic has a link to the sign up form as well as more complete details on what is involved in order to export reviews out of ShopSite and Magento. Reference:

http://www.lexiconn.com/blog/2014/08/google-shopping-adds-product-reviews/

Google AdWords Exact Match Change

Google recently changed AdWords such that advertisers can no longer prevent their ads from showing up on close variants of their keywords. Thus, ads will now show up on both your keywords and close spellings of them, including plural versions of your keywords. Having your ads appear only on exact matches used to be an option in AdWords, but this change has completely removed that as an option, and has not been met favorably by most advertisers.

In fact, the reaction has been so negative that there is even a Change.org petition asking Google to give the choice of excluding variants back to advertisers. If you advertise using Google AdWords, be sure to review your ads closely in case you are now getting unwanted clicks. This article has more complete details on the change and its impact:

http://searchengineland.com/farewell-pure-exact-match-google-will-soon-force-campaigns-close-variants-enabled-200615

Featured Client: twosaltydogs.net
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This month’s featured client is twosaltydogs.net. Two Salty Dogs Pet Outfitters is a small brick and mortar pet supply store on the coast of Maine.

http://www.twosaltydogs.net/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/forums/forum/featured-clients/

From the Blog…
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Here are some recent posts from The LexiConn Blog:

Google Shopping Adds Product Reviews – Google announced plans to begin displaying product review information within Google Shopping Campaigns.

http://www.lexiconn.com/blog/2014/08/google-shopping-adds-product-reviews/

Magento Go Shutting Down – Where to Go Next? – Magento announced that it will be shutting down its ecommerce platform known as Magento Go.

http://www.lexiconn.com/blog/2014/08/magento-go-shutting-down-where-to-go-next/

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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:

https://support.lexiconn.com/

Sincerely,

- The LexiConn Team

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