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November 2011 Newsletter
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In this Month’s Newsletter…

* Social Media
* Featured Client: compliancesigns.com
* From the Blog…

Social Media

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Social media is a powerful marketing and communication tool that you should employ on your website. This includes having a blog and using services such as Twitter, Facebook, YouTube, and Google+.

If you would like to have a blog on your website, we offer a point and click installation of WordPress in the Account Manager under Applications – Miscellaneous – WordPress. Once installed, be sure to keep your blog up to date so that you are protected against potential security vulnerabilities and are able to take advantage of the latest features.

Aside from keeping the software itself up to date, it’s important that you update your blog regularly with relevant content. This will help with both search engine optimization and readership. Here is an entry from our own blog archive detailing reasons for having a blog as well as what to blog about:

8 Reasons to Combine Ecommerce and Blogging
http://www.lexiconn.com/blog/2009/09/8-reasons-to-combine-ecommerce-and-blogging/

Having a Twitter account, a Facebook page, and/or a YouTube channel are becoming a must these days for any website. Each of these services has an instantly recognizable button which you should display prominently on your website. Once someone follows you or subscribes to your channel, you can now communicate with them long after they have left your site. This article explains in detail how you should integrate these services with your site:

9 Ways to Transform Your Website Into a Social Media Hub
http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

Another social networking service that you should look into is Google Plus (sometimes written as Google+ or G+). This relatively new service was launched on June 28, 2011 and is now open to everyone with a Google account (as of September 20, 2011). This includes business pages so given the popularity of the service, it is definitely something you should look into adding to your site if you haven’t already. Here is a good overview of the service:

A quick look at Google+
http://www.google.com/+/learnmore/

The following article from Forbes offers more insight into using social media to promote your business:

How To Use Social Media To Promote Your Small Business
http://www.forbes.com/sites/kymmcnicholas/2011/09/19/how-to-use-social-media-to-promote-your-small-business/

Featured Client: compliancesigns.com

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This month’s featured client is compliancesigns.com. ComplianceSigns.com is a leading manufacturer of workplace safety signs, parking signs, no smoking labels, Braille restroom signs and other safety-related signs.

http://www.compliancesigns.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

Featured Client Forum
http://support.lexiconn.com/news/viewforum.php?f=4

From the Blog…

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Here is a recent post from The LexiConn Blog:

One Powerful Way to Speed Up Your Site and Sales – Using a Content Delivery Network for your site.
http://www.lexiconn.com/blog/2011/11/one-powerful-way-to-speed-up-your-site-and-sales/

ShopSite 11 SP1 r1 Maintenance Release – We’re On It! – ShopSite has just released the latest maintenance version for v11 SP1.
http://www.lexiconn.com/blog/2011/11/shopsite-11-sp1-r1/

Like what you’re reading? Subscribe by Email
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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

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