Website: http://www.backwoods.com/

Description: Backwoods is an Austin-based, national outdoor retail company with a long history of providing its customers with top quality technical gear and a broad collection of outdoor clothing and footwear. Founded in 1973 in Wichita, KS, Backwoods currently operates nine brick and mortar locations in the Midwest and as of two years ago, an e-commerce presence at backwoods.com.

Matt of Backwoods states, “Whether you climb tall mountains or have never set foot on a trail, travel the world or travel downtown, Backwoods is the exclusive portal to whatever type of adventure you seek.”

Technologies Used: Matt continued, “We use Nextopia Site Search and Navigation to allow a dynamic shopping experience with the benefits of a static shopping cart like ShopSite. We also use Nextopia to dynamically present cross sell products based on search popularity and it will soon power our mobile shopping experience.

Other important third party tools that are used in conjunction with the ShopSite platform are the LexiConn Product Reviews Module, Olark Chat, and Constant Contact for email signup and delivery. We also carry the VeriSign SSL Certificate and McAfee Secure scan services to increase shopper trust and confidence.

Another important application that we use is Ordoro for fulfillment. Ordoro allows us to fulfill orders from all nine of our brick and mortars if need be. We have specific products in stock at our store locations but not in the warehouse – Ordoro created a solution that allows us to easily process multi-shipments per order if need be. When our stores turn the lights out at night, we are still able to sell that merchandise online 24/7 which has more than doubled our inventory turn!”

Advice / Tips: Matt continued “Clean data is the key. We have really invested a lot of time in the structure of how we use extra fields for the products database. This allows us to better utilize both on-site shopping features and for off-site for marketing purposes.”