Website: http://www.actechbooks.com/

Description: Aircraft Technical Book Company, located in the high Rockies of Colorado, is a global distributor of aviation educational products, with most books and video titles offered in both physical and digital formats. Established in 1997 with a single web catalog and just a handful of titles, Andy of Aircraft Technical Book Company states, “our system has now grown to over 2000 SKUs managed over a series of 27 wholly owned and associate catalogs.”

He continued, “With nearly 50% of our sales as digital products and nearly 50% of customers outside the US, Aircraft Technical Book Company depends on a robust and reliable internet foundation. This must be capable of handling a variety of high tech features and multiple pricing structures while still allowing flexibility for easy and continuous updating and additions.”

Technologies Used: Sarah of Aircraft Technical Book Company states, “our website was developed with search engine optimization in mind. It was built in PHP and MySQL and allows us to offer multiple online catalogs that target different aviation customer groups (pilots and mechanics, for example) and are tied to one product MySQL database. We have integrated our websites with the ShopSite shopping cart using the OrderAnywhere feature and have been able to modify the look and feel of the ShopSite checkout process with our branding.

We have used the custom API functionality in ShopSite to process orders for secure Adobe pdf eBooks through a partnership with FileOpen Systems. We also use the new email campaign program to send periodic newsletters to our customers and are currently experimenting with the Product Reviews module to allow customers an opportunity to provide feedback on our products. We hope to have this feature available in the next few weeks.

Other built in features that we use include coupons, gift certificates and customer registration. We are also on Facebook and Twitter.

By the way, we love LexiConn! The technical support team is always responsive, friendly, knowledgeable and willing to provide tips and guidance. We have worked with other web hosting companies in the past, and the customer service at LexiConn is unparalleled. Thank you!”