Website: http://www.bakersgas.com/

Description: “At Baker’s Gas and Welding Supplies online store, our goal is to offer our customers quality welding equipment and supplies at competitive prices,” states Josh of Baker’s Gas. He continued, “We strive to provide great customer service both before and after the sale. We invite you to explore our online catalog and discover the selection of welding equipment, cutting equipment and supplies from top brands like Miller Electric, Lincoln, ESAB, Hypertherm, Victor, Smith Equipment, Jackson Safety Products and John Tillman.”

Technologies Used: Josh continued, “We set up our ecommerce store with LexiConn using ShopSite. LexiConn also offered additional add-ons that helped us keep in communication with our customers. Some of these include the Order Status Module which helps our fulfillment center quickly make changes to orders and send email notifications on the status of an order. The Mail List Module which directly interfaces with our website allows customers to sign up for emails we send out regarding specials or news on products we sell. These type of integrations allow for a better customer experience and staff experience.

Recently we started to use a product called Kayako Support Suite which has robust features allowing us to interface with the customer while they are on the website and open a live chat dialog. This has saved numerous hours of emailing back and forth between the customer and customer support. It also gives the appearance that you have a large staff available (which you may or may not).

Advice / Tips: “It is crucial that you find a service company like LexiConn, because of the help they can provide and the money you save while your business grows. It should be a major consideration when beginning a website.

I have also found it beneficial to review product/service providers on a regular basis to see if they can provide any additional services or a way to reduce your costs. This is especially true as you start growing more.”