Website: http://www.kayakproshop.com/

Description: Kayakproshop is the enthusiasts shop for all things paddling, serving the sports of kayaking, canoeing, and in the future standup paddle boarding. “We carry all things paddle sports including complete lines of paddles, life jackets, clothing, safety equipment, parts and much more,” states John of Kayakproshop.

Technologies Used: He continued, “Kayakproshop has grown with the development of ShopSite, having started using the software eight years ago. We utilize custom templates, thereby programming our own look and feel for a unique experience.

We have incorporated at one time or another coupons, discounts, free shipping, wish lists, customer reviews, email a friend, zoom view, customer registration, gift certificates, email marketing, international shipping, order status, and just about anything else that ShopSite provides. We are usually one of the first stores to try new features and we have found a few bugs along the way for our friends at LexiConn support. It has all helped to make our store a success.”

Advice / Tips: “I may be the exception to the rule because I have always heard that you do not make your hobby your business. Well the business that I love is kayaking and my business is KayakProShop.com and for the last 23 years it has been my passion. If you are going to be successful, never follow the rules.

Another piece of advice for other online merchants is even though you are removed from the customer by the internet you still need to care about their experience from start to end.”