Website: http://www.nwbuildnet.com/

Description: NorthWest Builder’s Network, Inc. has been selling books, software, and electronic tools to AEC (Architecture, Engineering, and Construction) professionals online since 1996. Over the years they have added a Home and Garden Center where they sell recycled plastic lumber outdoor furnishings and the ADA Compliance Center that provides assistive technology and products to the disabled community and the industry that serves them.

“Our primary focus is on providing innovative building technologies and products,” states George of of NorthWest Builder’s Network. He continued, “To further support that focus, we offer a range of related articles covering everything from Green Building and Energy Efficiency to Home Improvement, Building Safety, and Gardening Tips.”

Technologies Used: “ShopSite has been our ecommerce platform of choice since the beginning. It has been instrumental in allowing us to organize, present, and sell our products efficiently and professionally. After almost ten years of continuous use, we are still discovering features that allow us to customize ShopSite to meet the growing sophistication of our customers. The Urchin Sales Stats, the Order Status Module, and the Product Review Module have also been very helpful in analytics, customer service, and marketing,” says George.

Advice / Tips: “Even though you are a relatively small web based ecommerce company, it is extremely important to answer all your phone calls and emails promptly. It is one big advantage you may have over the much larger enterprises out there that at times seem impersonal, and hard to contact.”