Website: http://www.mommygear.com/

Description: Mommy Gear is a mom and baby boutique that specializes in products for breastfeeding families. Their product mix includes unique baby gift items, professional grade breastpumps, and clothing for expecting and nursing moms.

Mommy Gear’s elegant storefront is in charming Ligonier, PA, where they also process and ship orders for customers all over the world. “We want moms to feel pampered when they visit our store. We have a rocker for Dad or Grandma, a play-area for older children, and beautifully appointed dressing rooms for Mom,” says Dawn Lamuth-Higgins, Mommy Gear founder.

Mommy Gear’s website reflects this clean, elegant feel for online customers. The website features Mommy Gear’s Private Label line of nursing clothing and other top brands such as Medela, Bravado, Majamas, Hygeia, Maya Wrap, and Bebe Au Lait. Fun baby socks, shoes, outfits and gift certificates make choosing a gift easy.

Technologies Used: “Until recently, Mommy Gear’s website used ShopSite’s Order Anywhere buttons. With the expertise of Eamon Rodeck at Merchant Corner, Mommy Gear launched a new and improved website that takes full advantage of ShopSite’s custom templates and database driven website capabilities. This has allowed our site to integrate more customer oriented shopping, including shopping by size, category and brand name. It’s better for our customers and makes updating our site even easier,” says Dawn.

“Merchant Corner was able to help us solve some unique challenges for our new site. The end result exceeds the expectations we had in the planning stage. We’re thrilled with the outcome of our image zoom and caption features,” adds Dawn.

“LexiConn’s support and advice helped make our recent launch of the improved site easier than we could have ever hoped,” Dawn continues. “We’ve also integrated LexiConn’s ShopSite add-on modules like the Wishlist, Product Reviews and Order Status to make our site even more customer driven.”

In addition, Mommy Gear uses Constant Contact to maintain their email list and send newsletters and coupons to customers. They have integrated order downloads from ShopSite to the Stone Edge Order Manager which processes and ships their orders. “Stone Edge has been a great help to us because we carefully maintain our customer purchase histories in case they have a questions about size and wish to re-order. This also helps when someone calls to send a gift to one of our customers,” says Dawn.