Website: http://www.shoestringhome.com/

Description: Shoestringhome.com is an online home decor and gift store specializing in items that are stylish and unique, but do not cost a fortune.

Mandi from Shoestring Home states, “For the average homeowner, creating a comfortable home with decorations that are tasteful, modern and simple, is beyond reach. She doesn’t know where to start, what to buy, or where to put it. She knows what she likes, but not how to make it look put together.

I created my store and blog to help that homeowner. Additionally, many young homeowners are decorating their first ‘real’ home and don’t have unlimited dollars to spend. I try to pick out an assortment of items that will coordinate well with reused, refurbished and repurposed older pieces, while encouraging visitors to spend the money they do have on important focal pieces.”

Technologies Used: The site had been developed several years ago using ShopSite Manager. She went on to state, “I recently upgraded to ShopSite Pro and I could kick myself for waiting so long. With the advent of Social Media, the use of coupon codes is critical to driving traffic to my website. I can now offer giveaways and special discounts on blogs that reach my target customer and can measure the success rate of each.

I also take advantage of LexiConn’s support of the WordPress blog software for my own blog. I have found this to be a great additional communication vehicle for keeping my customers informed and reinforcing my brand.”