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LexiConn – November 2008 Newsletter
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In this Month’s Newsletter:
* Search Engine Optimization – Back to Basics
* WordPress Blog Software Upgraded to Version 2.6.3
* Featured Client: historicmapsrestored.com

Search Engine Optimization – Back to Basics

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In a recent newsletter we discussed Google Webmaster Tools, which is a useful resource that can help make your site more “Google-friendly”. The focus of this month’s newsletter is broader in that we’ll be offering tips on things you can do with your site to improve your rankings in the various search engines.

There are several ways you can help your website attain higher rankings in search engines. These include selecting appropriate page titles, keywords, meta tags and carefully worded first paragraphs for each page of your site. These items should all contain the keywords that your website is targeting. By having the same keywords / phrases show up in all of these locations, you are increasing your density, which will in turn improve your rankings.

Despite the fact that you are trying to increase density, it is important to be sure that you do not use the same word / phrase over and over again in each section. Doing so could be seen by the engines as an attempt at artificial inflation which could adversely affect your rankings. Nobody knows for certain how much is too much, but generally speaking you do not want the same keywords / phrases to appear more than a dozen times in all locations, i.e. title, meta tags, and page text.

Experts agree that one of the easiest SEO attributes to implement is keyword research and placement. In order to determine what keywords you should be targeting, it is useful to know which keywords and terms are being searched for. Two excellent keyword research tools are:

http://www.google.com/webhp?complete=1&hl=en

http://www.wordpot.com/

In the coming months, we’ll discuss additional SEO topics, as well as other things you can do to enhance/improve your website.

WordPress Blog Software Upgraded to Version 2.6.3

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WordPress, the most popular blog software, has been upgraded in the Account Manager to the latest 2.6.3 version. This version is mainly a bug/security fix release. A WordPress blog can easily be installed via a one click process in the LexiConn Account Manager under ‘Applications -> Miscellaneous’.

If you already have a WordPress blog installed at a previous version, you will need to manually upgrade to this latest version. If you would like us to upgrade your blog, send us an email and we can perform the upgrade for you.

Complete Details regarding version 2.6 can be found at:

http://codex.wordpress.org/Version_2.6

Featured Client: historicmapsrestored.com

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This month’s featured client is historicmapsrestored.com. HistoricMapsRestored.com is your destination for high quality reproduction historical maps. These rare map prints make incredible conversation pieces, stunning art for your home or office decor, and the perfect, unique gift for any occasion.

http://www.historicmapsrestored.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/viewforum.php?f=4

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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

* Let us know how we’re doing! Submit a review at:

http://www.ratepoint.com/profile/1221