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LexiConn – August 2007 Newsletter
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In this Month’s Newsletter:
* Search Engine Basics
* Domain Transfer Special Reminder
* WordPress Blog Software Upgraded to Version 2.2.2
* Featured Client: hanksclothing.com

Search Engine Basics

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There are several ways you can help your website attain higher rankings in search engines. These include selecting appropriate page titles, keywords, meta tags and carefully worded first paragraphs for each page of your site. These items should all contain the keywords that your website is targeting. By having the same keywords / phrases show up in all of these locations, you are increasing your density, which will in turn improve your rankings.

Despite the fact that you are trying to increase density, it is important to be sure that you do not use the same word / phrase over and over again in each section. Doing so could be seen by the engines as an attempt at artificial inflation which could adversely affect your rankings. Nobody knows for certain how much is too much, but generally speaking you do not want the same keywords / phrases to appear more than a dozen times in all locations, i.e. title, meta tags, and page text.

Two great resources that explain how to get into the search engines and offers tips on a variety of SEO topics are:

http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization/

http://www.selfpromotion.com/

In next month’s newsletter, we will look at more detailed search engine topics, including backlinks, Google PageRank, etc.

Domain Transfer Special Reminder

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As a reminder, all domain transfer orders placed on or before August 31, 2007 will receive a special rate of $12.50, which is a 50% savings off of our normal rate! To take advantage of this special offer, simply initiate the transfer process at:

http://domains.lexiconn.com/transfer_your_domain.html

Transferring your domain adds a year to your current expiration date, and does not interfere with your website’s functionality in any way. Aside from this special rate, advantages to switching to our registry include an easy to use web interface, knowing that LexiConn will make sure you are aware of when your domain expires, and unmatched customer service and support. Detailed information regarding the transfer process can be found in our knowledgebase at:

http://support.lexiconn.com/kb/index.php?ToDo=browse&catId=48

If you are unsure who your current registrar is, you can do a lookup on our site at:

http://domains.lexiconn.com/whois.cgi

You will be billed at our normal rate of $25 per year (or $20 per year for renewals of 5 or more years) for all subsequent years, which represents a significant savings over various other registrars.

WordPress Blog Software Upgraded to Version 2.2.2

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The WordPress blog one click install from the LexiConn Account Manager has been upgraded to the latest 2.2.2 version. This version is a security and bugfix release. All new installs of WordPress through the Account Manager will be at this version.

If you are running a previously installed WordPress blog, you will need to manually upgrade to the latest version if so desired. If you would like LexiConn to perform the upgrade for you, please contact us, and we can assist you.

Here are some tips for combating comment spam in your WordPress blog:

http://support.lexiconn.com/kb/index.php?ToDo=view&questId=226&catId=56

Many users also choose to turn off comments completely, as the comments are generally not constructive/useful and tend to be full of spam.

Featured Client: hanksclothing.com

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This month’s featured client is hanksclothing.com. Hanks Clothing specializes in work clothing and footwear with a strong emphasis on the farming and agriculture market.

http://www.hanksclothing.com/

For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

http://support.lexiconn.com/news/viewforum.php?f=4

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As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:
http://www.lexiconn.com/support.html

Sincerely,
- The LexiConn Team

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