Description: Gershel Brothers is a distributor of new and used store fixtures and displays that has been in business since 1970.  Jeff from Gershel Brothers states, “We have two locations (Philadelphia, PA & Phoenix, AZ) and we ship worldwide.  We sell all the fixtures you would see in a retail store such as shelving, mannequins, slatwall, gridwall, clothing displays, and pallet rack as well as supplies such as hangers, cardboard risers, and pricing guns.  We have our complete line on our website and we are constantly adding closeout and used items as well.”

Technologies Used: Jeff continued, “We have been using ShopSite with an SSL certificate issued by GeoTrust since 2006.  We also rely on Google Analytics for reporting and receive a large portion of our sales through our website.”

Advice / Tips: He finished, “LexiConn has been a huge resource for us over the years as they have helped us with several technical issues that have arisen over the years such as changes in Google’s search terms and policies, referred us to web designers when we redesigned our website, assisted with FTP uploads and many other similar tasks with which we are not really familiar.  They have made it easy for us to concentrate on our business and not have to worry about hitches with our website.”