November 2016 – pennmetals.com

Forum Forums Featured Clients November 2016 – pennmetals.com

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    lexiconn
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    Website: http://www.pennmetals.com/

    Description: Penn Metals is a leading dealer in gold, silver, and platinum bullion.  The company offers precious metals in the form of coins, rounds, bars, and ingots.  Its customers tend to be collectors and/or investors.  Michael from Penn Metals states, “Most Penn Metals clients own physical precious metals for financial security, diversification, and as a hedge against ‘paper’ assets.  In addition, precious metals can be an extremely enjoyable way of investing.  Not only do bullion products provide financial benefits, but they can be a pleasure to collect, accumulate, study, and own.”

    The principals of Penn Metals, Michael and Jessica Berkman, have a combined thirty years of experience in the coin and bullion marketplace.  Michael began his career as a wholesale trader for one of the country’s largest rare coin dealers before starting his own firm.  Jessica first entered the industry as a consignment manager for a major numismatic auction house.  Michael and Jessica’s business was strictly dealer to dealer at first, but in 2015 they began offering wholesale pricing to the public.  By offering highly competitive pricing to individual collectors and investors, Penn Metals has become one of the fastest growing dealers in the coin and bullion marketplace.

    Technologies Used: Michael continued, “Penn Metals uses Magento, hosted by LexiConn, as its eCommerce platform.  This platform allows the company to live update its pricing in real-time and offer volume discounts, which are critical in the bullion industry.  Penn Metals also uses email newsletters as a way of connecting with its clients.  Collectors and investors always want to be kept abreast of market movements and new products, and email newsletters are a great way of keeping clients informed.  The site’s SSL security is provided by GeoTrust.”

    Advice / Tips: Michael finished, “Customer experience is key.  As a dealer in coins and bullion, Penn Metals is trusted with a significant amount of money by its clients.  Given the large order volume and significant value per ticket, Penn Metals ensures constant communication, timely updates, and prompt fulfillment of all orders.”

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