LexiConn – October 2018 Newsletter

Forum Forums Newsletters LexiConn – October 2018 Newsletter

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    In this Month’s Newsletter…

    * ShopSite Version 14 r2
    * 7 Tips to Spot Online Fraud
    * Featured Client: traditionsjewishgifts.com
    * From the Blog…

    ShopSite Version 14 r2
    ShopSite has recently released this latest version of its award winning ecommerce software.

    Late last month, ShopSite officially released version 14 r2. This new version is a maintenance release that includes several bug fixes and patches. Major issues addressed include TaxJar improvements, Authorize.net (Accept.js) improvements, Braintree v.zero improvements, and added privacy policy and cookie permissions for GDPR.

    For a full breakdown of all of the features in version 14.0, reference:


    If you are not yet running this latest version, details on upgrading may be found on our website at:


    The upgrade is free for any ShopSite lease client or license owner running version 14 already. We do highly recommend this upgrade in order to have all of the latest features and up to date integration with third party services.

    7 Tips to Spot Online Fraud
    (Guest Post by Shoshanah Posner of NoFraud.com)

    For those of you selling online, receiving a fraud chargeback notification feels like a punch in the gut. Or, as some of our customers have described it, it is like a stranger walking into your house, drinking your best whiskey and leaving you with an empty bottle. As credit card companies put the onus on eCommerce stores to ensure the orders placed online were created by the cardholder, store owners need to be educated on how to spot a fraudulent transaction. Here are a few tips:

    * Use Address Verification Service(AVS): AVS is an automated fraud prevention system designed to reduce the risk of fraudulent transactions. AVS compares the billing address supplied by the customer when they checkout to the address the issuing bank has on file. An AVS mismatch could be a sign of fraud, since the criminal might have limited access to the cardholder’s personal information and be unable to provide an exact match.
    * Location, Location, Location: The transactions that are the most secure are those where the shipping address, billing address and IP address are very close to each other. Transactions that show long distances between the three different addresses should be scrutinized more carefully.
    * Shipping Destination: Fraudsters need a way to get their stolen goods and will often ship the products to addresses other than the billing address – orders with different billing and shipping addresses are at higher risk for fraud. If the destination of the goods is a freight forwarding company or a reshipper, that is a very big red flag.
    * Use of IP Proxies: Fraudsters often try to mask their IP so you cannot see that they are placing the order from a different state or country. Utilize technology that can tell you if the IP address is a legitimate IP.
    * Google is your friend: When faced with an order that appears to be high risk, finding the customer online with an active social media account lessens the risk of fraud. You can also find a treasure trove of public records that can help you feel more comfortable shipping out an order with elevated risk.
    * Email addresses tell you more than the email: Fraudsters usually use free email addresses that are easy to create and use once. Emails coming from domains like gmail and yahoo are riskier than emails from a business domain. Using a third party service can give you more data on the email address such as longevity.
    * Look out for patterns: If you see multiple failed purchase attempts in succession with different card numbers, the likelihood of a non-fraudulent transaction coming from that batch is very slim. Also, once a fraudster is successful, they will try again. Be sure to blacklist the phone, email, IP and address of the fraudster so they are not successful on subsequent attempts.

    There are many companies that have dedicated fraud prevention staff that review all high risk transactions. Others outsource this task to third party companies like NoFraud. Regardless of the size of your business, and what method you choose, every company that sells goods online should have some fraud prevention strategy in place. You definitely don’t want to learn the hard way.

    NoFraud (https://www.nofraud.com/) integrates seamlessly with ShopSite and we have several merchants using this service successfully already. Integrating it with your ShopSite store is easy and is something we can assist with.

    Featured Client: traditionsjewishgifts.com
    This month’s featured client is traditionsjewishgifts.com. TraditionsJewishGifts.com specializes in selling Jewish Gifts, especially for weddings, Bar/Bat Mitzvahs, new homes, Jewish holidays and more.


    For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:


    From the Blog…
    Here are some recent posts from The LexiConn Blog:

    9 Ways to Make Your Website Faster – Fast loading websites are a must have to succeed.


    Lots of Changes as of Late with Regards to SSL Security – A look at upcoming changes and what you should do about them.


    Like what you’re reading? Subscribe by Email to our blog and receive an email when a new post is published.

    As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:



    - The LexiConn Team

    If you have a moment, please let us know how we’re doing!


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