LexiConn – November 2017 Newsletter

Forum Forums Newsletters LexiConn – November 2017 Newsletter

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    lexiconn
    Keymaster

    *****************************************************************
    NOVEMBER 2017 NEWSLETTER
    *****************************************************************

    In this Month’s Newsletter…

    * Holiday Tips For Your Store
    * Featured Client: taosherb.com
    * From the Blog…


    Holiday Tips For Your Store

    —–
    Time is running out quickly this holiday season, but there are still some simple things you can check to make sure your store is running optimally.

    While it is obviously too late for a major overhaul of your website in time for the holiday season, there are still several items you can check and/or improve on relatively easily. We recommend fully testing your cart and checkout process to make sure everything is working as expected. This includes having failsafes in place for shipping in case your primary carrier goes down. ShopSite offers an easy to configure backup system under Commerce Setup -> Shipping in case your primary carrier goes down. Reference these past blog posts for more information on shipping issues and where to turn:

    https://www.lexiconn.com/blog/2014/07/shipping-api-monitor-what-does-1-year-tell-us/

    https://www.lexiconn.com/blog/2010/11/where-to-turn-when-a-major-service-goes-down/

    Google can also offer you some suggestions for site improvements. Their page speed tool ( https://developers.google.com/speed/pagespeed/ ) can let you know if there are easy things you can do to improve loading time. Additionally, you should be using Google Analytics to track conversions and ad revenue. Tracking ad revenue assumes that you are using Google shopping campaigns, which are a great way to drive targeted traffic to your site:

    https://www.google.com/intl/en/retail/solutions/shopping-campaigns/

    Additional suggestions include capturing email addresses from your orders for future mailings in order to increase repeat business. If you’re using Constant Contact, this can be easily automated in ShopSite under Merchandising -> Constant Contact. We also offer an API with similar auto-subscribe functionality for our in-house mailing list system and MailChimp.

    If you’re looking ahead toward more involved projects, two big ones are to make sure that your site is responsive and all SSL. We can assist with the latter for sites using ShopSite, Magento, or WordPress. Feel free to contact us for more details if your site isn’t already all SSL.


    Featured Client: taosherb.com

    —–
    This month’s featured client is taosherb.com. Taos Herb Company provides Native American ceremonial herbs.

    https://www.taosherb.com/

    For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

    http://support.lexiconn.com/news/forums/forum/featured-clients/


    From the Blog…
    —–

    Here are some recent posts from The LexiConn Blog:

    ShopSite Tip – Configuring GoDatafeed – GoDataFeed is a merchant feed service that easily integrates with ShopSite.

    https://www.lexiconn.com/blog/2017/11/shopsite-tip-configuring-godatafeed/

    PHP OpCode Caching and Magento – The first post in our series ‘We Host Magento Better!’.

    https://www.lexiconn.com/blog/2017/10/php-opcode-caching-and-magento/

    As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:

    https://support.lexiconn.com/

    Sincerely,

    - The LexiConn Team

    If you have a moment, please let us know how we’re doing!

    https://www.shopperapproved.com/surveys/full.php?id=3552

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