LexiConn – July 2018 Newsletter

Forum Forums Newsletters LexiConn – July 2018 Newsletter

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    In this Month’s Newsletter…

    * The Need for Speed
    * Featured Client: wholeperson.com
    * From the Blog…

    The Need for Speed
    Site speed is definitely something to be aware of, but it is not a silver bullet to resolve SEO issues. Rather, it is just one of many criteria used by Google for ranking your site.

    Site speed is something to which all webmasters should pay attention. However, the focus should be to insure that the site is not slow as opposed to being as fast as technically possible. As long as your site loads quickly and is easily browsed across multiple devices, you will not realize quantifiable gains from an SEO perspective by shaving off additional milliseconds of loading time. For two equally ranked sites, Google will give preference to the faster loading one, but aside from that, speed is just a single ranking factor out of many. That being said, there are several things you should be doing to make sure your site is loading quickly.

    Aside from using static content whenever possible, and initially designing your site optimally for speed, there are several things you can do after it has been built which will increase your site’s speed. The first way to do this would be to enable compression. Enabling this instructs the webserver to compress all text and easily compressible data before it gets served to your visitors. By making the data smaller to download, it gets served faster. We can easily enable this for you, or you can do so yourself by following the instructions from the first part of this blog post:


    Aside from compression, caching should also be set up for your site. Caching refers to informing web browsers to save a copy of certain types of files from your website when they are first viewed. This means that when these files, e.g. images, css, js, etc.) are encountered on other pages, the browser will not try to download them again. Rather, it would use a saved copy on the viewer’s local computer, which would make the site seem faster to the end user, as they are downloading much less data when browsing your site. The second section of this post has more complete details:


    Having the recommended caching and compression settings won’t guarantee that your site is loading as fast as it should. You’ll want to be sure that all of your image files themselves are compressed and optimized for the web. This is something you would do offline as opposed to shrinking them on the fly with html code, as the majority of page load time is due to image calls. A Content Delivery Network (CDN) can offer you even greater gains as it takes the images from your website and distributes them across the globe to numerous locations, which will lead to faster serving time depending on the user’s location. Reference:


    In summary, site speed should definitely be monitored, but assuming your site is not considered “slow”, it will not solve rankings issues. If you use ShopSite, and have optimized your images and are using publish files to combine elements wherever possible, your site will load fast by default since ShopSite creates all static pages. If you are using WordPress or Magento, be sure to make use of the aforementioned suggestions. In addition, these two platforms also offer plugins/extensions that can lead to faster loading sites.

    Featured Client: wholeperson.com
    This month’s featured client is wholeperson.com. Whole Person Associates is a publisher of quality resources for the mental health and wellness professions.


    For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:



    From the Blog…
    Here are some recent posts from The LexiConn Blog:

    Lots of Changes as of Late with Regards to SSL Security – A brief overview of some recent and upcoming changes.


    ShopSite Version 14 – Lots of Great New Features – A must have upgrade, containing a number of new features.


    Like what you’re reading? Subscribe by Email to our blog and receive an email when a new post is published.

    As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:



    - The LexiConn Team

    If you have a moment, please let us know how we’re doing!


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