LexiConn – August 2018 Newsletter

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    lexiconn
    Keymaster

    ****************************************************************
    AUGUST 2018 NEWSLETTER
    ****************************************************************

    In this Month’s Newsletter…

    * Google Services
    * Featured Client: bestblanks.com
    * From the Blog…

    Google Services
    —–
    Google offers a variety of additional services, several of which you should be taking advantage of for your website.

    We all know that Google is the be all and end all when it comes to search engines, but Google also offers dozens of additional services. We’ll touch base on a few of these popular services in this month’s newsletter.

    Google Search Console

    Google Search Console, formerly known as Google Webmaster Tools, is an extremely useful service offered by Google and should be used by anyone with a website. It allows you to check your site’s indexing status and optimize the visibility of your site. Search Console will also let you know if anything is wrong with your site. This includes crawling errors, malware detected, increase in 404 pages, etc. More complete information about this offering can be found at:

    https://support.google.com/webmasters/answer/4559176?hl=en

    If you use this service, and have recently switched your website to all SSL, be sure to claim the https version of your website in the console. A must read article for a complete overview of this product can be found at:

    https://www.searchenginejournal.com/google-search-console-guide/209318/

    Google Analytics

    As many of you know, Google Analytics is a free web analytics service offered by Google. It should be used by all webmasters to better understand your sites’ visitors. It is constantly evolving and is far more detailed than nearly all statistics packages on the market. It allows you to measure your advertising ROI as well as tracking video, social networking sites and applications, etc. Complete details can be found at:

    https://analytics.google.com/analytics/web/

    If you manually integrate Google Analytics into your site, be sure to reference our recent forum post detailing the new Google Global Site Tag:

    http://support.lexiconn.com/news/forums/topic/google-global-site-tag-gtag-js-integration-with-shopsite/

    Google reCAPTCHA

    If you have submission/contact forms on your site and they are being abused/tested by spammers, then enabling Google reCAPTCHA is a great idea. reCAPTCHA is a free security service that protects your websites from spam and abuse. It uses advanced risk analysis techniques to tell humans and bots apart. More information about this product along with setup instructions can be found at:

    https://www.google.com/recaptcha/intro/v3beta.html

    Featured Client: bestblanks.com
    —–
    This month’s featured client is bestblanks.com. BestBlanks.com is a leading wholesaler of digital imaging equipment and supplies for apparel decorating, photo gift and sign makers.

    https://www.bestblanks.com/

    For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

    http://support.lexiconn.com/news/forums/forum/featured-clients/

    From the Blog…
    —–
    Here are some recent posts from The LexiConn Blog:

    Why Did My Sales Drop? – Things to check if you’re experiencing a decline in sales.

    https://www.lexiconn.com/blog/2017/07/why-did-my-sales-drop/

    Lots of Changes as of Late with Regards to SSL Security – A brief overview of some recent and upcoming changes.

    https://www.lexiconn.com/blog/2018/07/lots-of-changes-as-of-late-with-regards-to-ssl-security/

    Like what you’re reading? Subscribe by Email to our blog and receive an email when a new post is published.

    As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:

    https://support.lexiconn.com/

    Sincerely,

    - The LexiConn Team

    If you have a moment, please let us know how we’re doing!

    https://www.shopperapproved.com/surveys/full.php?id=3552

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