LexiConn – April 2019 Newsletter

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    lexiconn
    Keymaster

    ********************************************************************
    APRIL 2019 NEWSLETTER
    ********************************************************************

    In this Month’s Newsletter…

    * Making Google Happy
    * Featured Client: enzymeessentials.com
    * From the Blog…

    Making Google Happy
    —–
    There are a number of things you should be doing to make sure Google favors your site.

    We all know that Google is the be all and end all when it comes to search engines. As such, there are several things you should be doing to make sure Google ranks your site well. We’ll touch base on a few of these items in this month’s newsletter.

    Site Speed

    Site speed is one of many criteria used by Google for ranking your site. Having proper caching in place can help you achieve appreciable speed increases. Client side caching refers to informing web browsers to save a copy of certain types of files from your website when they are first viewed. This means that when these files, e.g. images, css, js, etc. are encountered on other pages, the browser will not try to download them again. Rather, it would use a saved copy on the viewer’s local computer, which would make the site seem faster to the end user, as they are downloading much less data when browsing your site. These directives can be added via the .htaccess file. Reference the second section of this post for more complete instructions:

    https://www.lexiconn.com/blog/2010/11/google-need-for-speed/

    If you have a dynamic website, e.g. one generated by WordPress or Magento, you can take advantage of server-side caching. With this method, your site would cache commonly used data from the database, which prevents the database from being accessed every time the data is required. Caching plugins or built in caches, depending on your platform, are the best way to achieve this. This article explains caching in general and suggestions for WordPress, but we can also assist with making sure your Magento site has proper caching in place:

    https://winningwp.com/what-is-website-caching-and-why-is-it-so-important/

    You will also want to be sure that all of your image files themselves are compressed and optimized for the web. This is something you would do offline as opposed to shrinking them on the fly with html code, as the majority of page load time is due to image calls. A Content Delivery Network (CDN) can offer you even greater gains as it takes the images from your website and distributes them across the globe to numerous locations, which will lead to faster serving time depending on the user’s location. Reference:

    https://www.lexiconn.com/services/cdn.html

    Using our premium managed DNS can also help with speed by performing faster lookups. The system we offer makes use of Anycast and is built on Google’s network. It routes the DNS lookup request to the closest/fastest lookup point, thereby making DNS results five to ten times faster than normal DNS lookups. Reference:

    https://www.lexiconn.com/services/premium-dns.html

    All SSL

    Having your site run as all SSL is now the standard on the internet. Recent browser updates make it very known which sites aren’t running via all SSL as they display the dreaded “Not Secure” label next to your domain name. To go “All SSL” your site needs its own dedicated SSL certificate. If you do not already have one for your site, we offer a variety of SSL options and can also help with site conversions to all SSL as well. Please see this article for more details on why you should run your site via https:

    https://developers.google.com/web/fundamentals/security/encrypt-in-transit/why-https

    To order an SSL certificate, please go to:

    https://www.lexiconn.com/services/secure_certificates.html

    Updated Engaging Content

    Lastly, do not forget that content is king. You should be updating your website regularly and making use of a blog, reviews, and/or videos as applicable. These two articles go into more detail and provide specific examples on what you should be doing to maximize your efforts:

    https://marketeer.kapost.com/updating-website-content-regularly/

    https://optinmonster.com/how-to-engage-website-visitors/


    Featured Client: enzymeessentials.com

    —–
    This month’s featured client is enzymeessentials.com. Since 1998, Enzyme Essentials has been dedicated to providing potent, high quality plant-based digestive enzymes accompanied by superior service to their customers.

    https://www.enzymeessentials.com/

    For more detailed information on this month’s featured client as well as a listing of all past featured clients, please go to:

    http://support.lexiconn.com/news/forums/forum/featured-clients/

    From the Blog…
    —–
    Here are some recent posts from The LexiConn Blog:

    Magento SQL Injection Vulnerability Update – Magento recently released a number of security patches for both Magento 1 and 2.

    https://www.lexiconn.com/blog/2019/03/magento-sql-injection-vulnerability-update/

    9 Ways to Make Your Website Faster – Fast loading websites are all the rage these days.

    https://www.lexiconn.com/blog/2018/10/9-ways-to-make-your-website-faster/

    Like what you’re reading? Subscribe by Email to our blog and receive an email when a new post is published.

    As always, feel free to contact us with any questions you may have. Complete contact and support options can be found at:

    https://support.lexiconn.com/

    Sincerely,

    - The LexiConn Team

    If you have a moment, please let us know how we’re doing!

    https://www.shopperapproved.com/surveys/full.php?id=3552

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